Reuters Insider iPad App
Small Media Extra Large founding partner Jason Nunes has worked with the Reuters Insider team from the very beginning in 2008. Jason helped them define the user experience strategy and design of this revolutionary new video experience, and has continued working with the team ever since on the web-based video platform, the backend CMS and Desktop Studio systems, and, most recently, the iPad application. Learn more about Reuters Insider.
Media6Degrees
Media6Degrees has created a platform powered by social media, to help marketers build custom audiences of potential customers. Media6Degrees harnesses the power of brand loyalists and their strongest online connections. When Media6Degrees needed to do a better job of explaining their powerful new marketing tool, they approached SMXL. We helped them refine their brand, and craft an easy to understand story that explains what they do, how they do it, and why it's so cool. SMXL also designed and built their website, and presentation materials.
Reuters Virtual Assignment Desk
In the second quarter of 2010, Reuters engaged Small Media Extra Large to enhance the Digital Persona Browser by creating a Virtual Assignment Desk game where journalists would assign a limited pool of reporters to cover a variety of breaking news stories, then assign the reporters to the stories again based on the news needs of a specific persona from the Digital Persona Browser. Small Media Extra Large completed the project -- built in Flash, with content fed dynamically through XML -- on a tight timeline, and under budget. The game was integrated with two internal systems at Thomson Reuters. View the Virtual Assignment Desk.
From Here to Eternity – Creating the web series “Exit Strategy” for TeenNick
Executives from Viacom contacted SMXL in the summer of 2009 to pitch concepts for a new web series. We honestly didn’t believe it was the real deal, until we found ourselves sitting in a corner office over Times Square. After a coffee-fueled brainstorming session, and several months of development, we began production on an original narrative series that was a huge challenge to pull off within the constraints of a web budget. One way SMXL addressed the challenge was to locate the story in suburban Pennsylvania, where we were able to secure locations at a much lower cost than in our home base of New York City. SMXL provided full creative and execution to the project, from the concept, to scriptwriting, to all production and filming, and full postproduction. Principal photography took place in December, 2009. Exit Strategy will launch on the redesigned TeenNick web site soon. Exit Strategy Trailer from Small Media Extra Large on Vimeo.
Reuters Digital Persona Browser
In 2009 Small Media Extra Large created a proof-of-concept demo of a tool that would allow financial journalists working at Reuters to learn more about who they write for, becoming more customer-centric in their approach to reporting. The demo was so successful that the week it was released Small Media Extra Large was commissioned to create the tool itself. In the first quarter of 2010 Small Media Extra Large worked closely with the journalism team to create the Digital Persona Browser, a dynamic, interactive experience. We continue to work with the team to enhance the experience, with plans to add more learning tools such as a virtual news desk game where journalists decide which breaking news stories to cover with limited resources. Reuters Digital Persona from Small Media Extra Large on Vimeo. Play with the Persona Browser.
Introducing Panvidea
Panvidea is a technology company that provides high-end IT-based video postproduction services to clients in broadcasting, advertising, and the Internet. After 2 years in business, the company underwent a rebrand and relaunch in Q1 2010. The assignment: to create an “elevator-pitch” video that quickly and effectively sums up Panvidea’s business offering in a fun way. The challenge: While the differences between Panvidea’s professional-grade service and competitors’ services are significant, the list of differentiators are highly technical and somewhat nuanced. However, the video needed to be targeted to both technical decision makers who would be familiar with the terminology, and executive-level contacts who might not be. The solution: SMXL shot conversational interview footage with Panvidea’s CEO and VP of Marketing. Then, we mixed it with stock footage from the 1930s - 60s, and a cheeky voiceover that presented a brief history of video on the Internet. The point is to reinforce Panvidea’s offering as the modern solution for video transcoding and postproduction, leaving competitors’ services feeling rather old-fashioned. The result: A 3-minute video that covers many of the technical and business advantages Panvidea’s product offers, while simultaneously lampooning some of the technospeak required to communicate it.
SMXL goes Eco Trippin’
Eco Trippin' is a television pilot that combines outdoor adventure sports with environmental action. Each episode takes the audience to a different world destination, where the hosts experience the wonders of the great outdoors through activities such as hiking, climbing, mountain biking, and skydiving. At the same time, they explore environmental issues unique to that locale, and educate the audience on ways to enjoy the natural environment without spoiling it. Partner Don Downie was director of photography for the pilot, and SMXL provided the production equipment and expertise that enabled the producers to successfully complete the shoot.
SMXL goes to school — Norton Anthology licenses SMXL videos
Small Media Extra Large created web videos for the 2006 and 2008 U.S. elections. The first, a series of four videos titled “I’m a Democrat, I’m a Republican,” were a political parody of the iconic ad campaign by Apple. The inclusive message of Barack Obama’s 2008 primary campaign was captured in “One Nation, Obama.” These videos were licensed by Norton Publishing for inclusion in their seminal “Norton Anthology of American Politics” educational DVD. The videos appear alongside footage of FDR’s “Four Freedoms” speech, the Kennedy/Nixon Debate, and George W. Bush’s “Mission Accomplished” moment.
